Brand Guidelines

Logo Usage Guidelines

Comprehensive guide for proper usage of TEKWISSEN brand assets across all platforms and materials.

Primary Logo
Primary Logo
Circular Mark

Secondary Logo
Secondary Logo
Horizontal with Tagline
03

Recommended Usage by Scenario

Quick Reference Table

S.No Usage Area Logo to Use
1 Website Header Secondary Logo
2 LinkedIn Company Posts Secondary Logo
3 LinkedIn Profile Image Primary Logo
4 Client Presentations Secondary Logo
5 Sales Decks Secondary Logo
6 Proposal Documents Secondary Logo
7 Social Media Profile Icons Primary Logo
8 Event Branding (OORJA) Primary + Secondary
9 Employee Merchandise Primary Logo
10 Press Releases Secondary Logo
11 Email Signature Secondary Logo
12 Video Watermark Secondary Logo
04

Logo Placement Guidelines

Primary Logo

Primary Logo

Circular Mark

A. Social Media Placement

Profile Images Centered within circular crop
Social Posts / Creatives Bottom right cornerAlternative: Top right for minimal design
Reels / Video Watermark Bottom right cornerAlternative: Top right for minimal design

B. Event & Culture Branding

OORJA Event Creatives Primary logo (circular) as highlight markSecondary logo can appear smaller at bottom
Standee Placement Top center OR top left
Awards / Trophies Center engraved version
Merchandise (T-Shirts / Mugs / Swag) Left chest placement (standard apparel)Center chest for bold brandingMugs: Opposite handle center

C. Digital UI Placements

Favicons Circular logo only
App Icons / Portal Icons Circular mark centered
Secondary Logo

Secondary Logo

Horizontal Logo with Tagline

A. Website Placement

Website Header (Top Navigation) Top Left Corner (preferred standard)
Website Footer Left-aligned or center-aligned
Landing Pages Top left
Blog Pages Header only

B. Presentation & Document Placement

Sales Decks / Client Presentations Cover Slide: Top center or top leftContent Slides: Small version top right or bottom right
Proposal / RFP Documents Cover Page: Centered or top leftInternal Pages: Header (top left) or Footer (bottom right)
Whitepapers / Case Studies Cover Page: Top center or top leftInner Pages: Footer placement recommended
Email Signatures Left aligned under contact details

C. Press & Corporate Announcements

Press Releases Top center OR top left (industry standard: top left)
Event Banners (Corporate) Top center or top left
Corporate Videos Opening Frame: Center screen (3–5 seconds)Closing Frame: Centered with tagline
05

Incorrect Logo Usage/Placement Examples

Avoid these common mistakes

1 Stretching horizontally or vertically
2 Placing on busy photography without contrast
3 Using drop shadows or glow effects
4 Rotating logo
5 Placing logo mid-page randomly in content
6 Using circular logo for legal contracts
7 Placing text, icons, or shapes too close to the logo
8 Reducing clear space to fit additional elements
9 Changing logo position slide-to-slide in presentations
10 Using top-left on one page and centered on another without reason
11 Pixelated logos in print materials
12 Altering brand blue or official color palette
13 Displaying both primary and secondary logos unnecessarily
06

Brand Consistency Rules

Important guidelines to maintain brand integrity

  • Do not change brand colors
  • Maintain clear space around logo
  • Avoid placing logo on busy backgrounds
  • Tagline should remain readable in primary logo usage
  • Refrain from creating new outward facing marketing materials without involving marketing team.
  • Only acceptable variations for the logo are an all-white logo on a black background or all black logo depending on the background needed.